★Manage the classroom丨
Brand building and cultivation
"Lecture by Professor Wu Xiaoling of Zhengzhou University"
Address: Luoyang Institute of Modern Biotechnology
On May 13, Professor Wu Xiaoling of Zhengzhou University was invited to give a lecture on "Brand Building and Cultivation" at the Institute of Modern Biotechnology.
Wu Xiaoling, an expert with special government allowance from the State Council, the first batch of young entrepreneur growth mentors in Henan Province, the first batch of brand talent training teachers of the Ministry of Industry and Information Technology, and the vice chairman of the Industrial Internet Association of China Machinery General Parts Industry Association.
What is a brand
Professor Wu used vivid brand cases to teach the definition of brand, brand power, the four elements of brand building, brand value and so on. As a national strategy, the brand strategy is in the "transformation of Made in China to Created in China".
Under the guidance of the policy of "China's speed to China's quality, and China's products to China's brand", we have given birth to a number of Chinese brands with international influence.
Brand cultivation and management
Professor Wu Xiaoling put forward guiding opinions on the brand building of Modern Biotechnology and Lepsen. As an enterprise, we must always take "increasing varieties, improving quality, and creating brands" as an important strategy of the enterprise.
Always adhere to the mission of "Laipusheng, make life healthier", in animal traceability, livestock and poultry disease diagnosis, food safety testing and other subdivisions, intensive cultivation, is committed to building modern biology and Laipsen into a national brand with world influence.
Editor's impressions:
Professor Wu's training is memorable and rewarding. In the future, I will be strict with myself, lead by example, pay attention to the fulfillment of every commitment, and constantly improve my work ability, so as to contribute to the brand building of modern biology and Laipusheng.
